Quick answer: Start with skin-to-skin and a first feed within the first hour, then focus on a deep latch where your baby's mouth covers a large part of the areola and feeding doesn't hurt. Expect 8–12 feeds in 24 hours, feeding on demand. From day 5, look for at least 6 heavy, wet nappies every 24 hours, and from day 4, at least 2 soft, yellow poos a day. If feeding hurts or you're worried, ask your midwife or health visitor early.

What parents need to know

Breastfeeding is one of the most nutritionally beneficial things you can do for your baby — but that doesn't mean it comes easily for everyone. In fact, many new mothers find the first few weeks genuinely challenging, and lack of support is one of the biggest reasons women stop breastfeeding earlier than they'd like.

This guide covers everything from getting a good latch to managing common problems, so you can feel confident and informed from the start.

The first hours: golden time

Skin-to-skin contact immediately after birth supports early breastfeeding by triggering feeding instincts in your baby. The first breastfeed ideally happens within the first hour of birth. Your first milk, colostrum, is thick, yellowish, and packed with antibodies. Your baby only needs small amounts: their stomach is the size of a marble. Trust the process.

Getting the latch right

A good latch is the foundation of comfortable, effective breastfeeding. Signs of a good latch:

  • Your baby's mouth covers a large portion of the areola, not just the nipple
  • Their lips are flanged outward (not tucked in)
  • You can hear swallowing
  • Feeding doesn't hurt (some initial sensitivity is normal; pain that persists is not)
  • Your nipple comes out round, not pinched or shaped like a lipstick

If feeding is painful, it usually means the latch needs adjusting. Break the seal gently with a clean finger and try again. This is worth getting right early: a poor latch leads to sore nipples, poor milk transfer, and a frustrated baby.

How often to feed

Breastfed newborns typically feed 8–12 times per 24 hours, approximately every 2–3 hours. This is normal and necessary. Breastmilk is easily digested, which means babies need frequent refills. Feed on demand in the early weeks; routines can come later.

Is my baby getting enough?

This is the question most breastfeeding mothers ask. The best reassurances are:

  • Wet and dirty nappies: From day 4, expect at least 2 soft, yellow poos (about the size of a £2 coin) every day for the first few weeks. From day 5, expect at least 6 heavy, wet nappies every 24 hours.
  • Weight gain: Most babies are back to, or above, their birth weight by 3 weeks. Your midwife and health visitor will monitor this.
  • Satisfied after feeds: A baby who feeds well comes off the breast appearing relaxed and sleepy.

If you're worried, contact your midwife or health visitor rather than assuming the worst.

Common challenges and how to handle them

Sore or cracked nipples

Almost always caused by a poor latch. Get help with positioning as soon as possible. Lanolin cream (such as Lansinoh) applied after feeds can help healing. Airing nipples after feeding also helps. If pain is severe or there are signs of infection (redness, swelling, fever), see your GP.

Engorgement

When milk "comes in" at day 3–5, breasts can become very full and hard. Feed frequently to relieve pressure. Warm compresses before feeds help letdown; cold compresses after can reduce swelling and discomfort.

Mastitis

Mastitis is inflammation in the breast that happens when a blocked duct is not relieved. If the early signs are not dealt with, it can turn into an infection. Symptoms include a hot, painful, swollen area on the breast that may become red (this can be harder to see on black or brown skin) and flu-like symptoms such as aches, a high temperature and tiredness. Keep feeding (it won't harm your baby), rest and drink fluids. Contact your GP or NHS 111 if you feel worse at any time, or if you are no better within 12 to 24 hours, as you may need antibiotics.

Low milk supply (perceived vs. actual)

Perceived low supply is far more common than actual low supply. Milk supply works on demand: the more frequently and effectively milk is removed, the more is made. If you have concerns, speak to a breastfeeding specialist before adding formula.

Getting support

The NHS offers breastfeeding support through your midwife, health visitor, and local breastfeeding clinics. The National Breastfeeding Helpline (0300 100 0212) is available daily. La Leche League UK and the Breastfeeding Network also offer excellent peer and professional support.

When to get help

Call 999 or go to A&E if your baby:

  • has not had a wet nappy in the past 12 hours
  • is difficult to wake, or cannot be woken
  • has blue, grey, pale or blotchy skin, lips or tongue (on brown or black skin this may be easier to see on the palms of the hands or soles of the feet)
  • is breathing very fast or has difficulty breathing (they may make grunting noises or suck in their tummy when they breathe)

Ask for an urgent GP appointment or call NHS 111 if your baby:

  • has fewer wet nappies than usual, or few or no tears when they cry
  • seems drowsy
  • has a soft spot on their head that sinks inwards (sunken fontanelle)
  • is feeding much less than normal, or is not their usual self and you are worried

If you are worried about how much milk your baby is getting, ask for help early from your midwife, health visitor or a breastfeeding specialist. You can also call the National Breastfeeding Helpline, open 24 hours a day, on 0300 100 0212.

Frequently asked questions

How often should a breastfed newborn feed?

Breastfed newborns usually feed 8–12 times in 24 hours, roughly every 2–3 hours. Breastmilk digests easily, so frequent feeds are normal and necessary. Feed on demand in the early weeks; routines can come later.

How do I know my baby is getting enough milk?

From day 4, expect at least 2 soft, yellow poos a day for the first few weeks, and from day 5, at least 6 heavy, wet nappies every 24 hours. Most babies are back to, or above, their birth weight by 3 weeks, monitored by your midwife and health visitor. A well-fed baby seems relaxed and sleepy afterwards.

Why are my nipples sore when breastfeeding?

Sore or cracked nipples are almost always caused by a poor latch, so get help with positioning as soon as possible. Lanolin cream after feeds and airing nipples can help. See your GP if pain is severe or there are signs of infection.

Can I keep breastfeeding with mastitis?

Yes — continuing to feed won't harm your baby. Rest, drink fluids and keep feeding. Contact your GP or NHS 111 if you feel worse at any time, or if you are no better within 12 to 24 hours, as you may need antibiotics.

Sources & further reading

General information, not individual medical advice. Speak to your GP, midwife or health visitor about your baby’s needs.

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