Quick answer: Start with skin-to-skin and a first feed within the first hour, then focus on a deep latch where your baby's mouth covers a large part of the areola and feeding doesn't hurt. Expect 8–12 feeds in 24 hours, feeding on demand. Look for 6+ wet nappies a day from day 4–5. If feeding hurts or you're worried, ask your midwife or health visitor early.
What parents need to know
Breastfeeding is one of the most nutritionally beneficial things you can do for your baby — but that doesn't mean it comes easily for everyone. In fact, many new mothers find the first few weeks genuinely challenging, and lack of support is one of the biggest reasons women stop breastfeeding earlier than they'd like.
This guide covers everything from getting a good latch to managing common problems, so you can feel confident and informed from the start.
The first hours: golden time
Skin-to-skin contact immediately after birth supports early breastfeeding by triggering feeding instincts in your baby. The first breastfeed ideally happens within the first hour of birth. Your first milk — colostrum — is thick, yellowish, and packed with antibodies. Your baby only needs small amounts — their stomach is the size of a marble. Trust the process.
Getting the latch right
A good latch is the foundation of comfortable, effective breastfeeding. Signs of a good latch:
- Your baby's mouth covers a large portion of the areola — not just the nipple
- Their lips are flanged outward (not tucked in)
- You can hear swallowing
- Feeding doesn't hurt (some initial sensitivity is normal; pain that persists is not)
- Your nipple comes out round, not pinched or shaped like a lipstick
If feeding is painful, it usually means the latch needs adjusting. Break the seal gently with a clean finger and try again. This is worth getting right early — a poor latch leads to sore nipples, poor milk transfer, and a frustrated baby.
How often to feed
Breastfed newborns typically feed 8–12 times per 24 hours — approximately every 2–3 hours. This is normal and necessary. Breastmilk is easily digested, which means babies need frequent refills. Feed on demand in the early weeks; routines can come later.
Is my baby getting enough?
This is the question most breastfeeding mothers ask. The best reassurances are:
- Wet and dirty nappies: From around day 4–5, expect 6+ wet nappies per day and regular dirty ones.
- Weight gain: Most babies regain their birth weight by 2 weeks. Your midwife and health visitor will monitor this.
- Satisfied after feeds: A baby who feeds well comes off the breast appearing relaxed and sleepy.
If you're worried, contact your midwife or health visitor rather than assuming the worst.
Common challenges and how to handle them
Sore or cracked nipples
Almost always caused by a poor latch. Get help with positioning as soon as possible. Lanolin cream (such as Lansinoh) applied after feeds can help healing. Airing nipples after feeding also helps. If pain is severe or there are signs of infection (redness, swelling, fever), see your GP.
Engorgement
When milk "comes in" at day 3–5, breasts can become very full and hard. Feed frequently to relieve pressure. Warm compresses before feeds help letdown; cold compresses after can reduce swelling and discomfort.
Mastitis
Mastitis is a breast infection — symptoms include a red, hot, painful area on the breast with flu-like symptoms. Treat by continuing to feed (it won't harm your baby), rest, fluids, and if not improving within 12–24 hours, see your GP as antibiotics may be needed.
Low milk supply (perceived vs. actual)
Perceived low supply is far more common than actual low supply. Milk supply works on demand: the more frequently and effectively milk is removed, the more is made. If you have concerns, speak to a breastfeeding specialist before adding formula.
Getting support
The NHS offers breastfeeding support through your midwife, health visitor, and local breastfeeding clinics. The National Breastfeeding Helpline (0300 100 0212) is available daily. La Leche League UK and the Breastfeeding Network also offer excellent peer and professional support.
Frequently asked questions
How often should a breastfed newborn feed?
Breastfed newborns usually feed 8–12 times in 24 hours, roughly every 2–3 hours. Breastmilk digests easily, so frequent feeds are normal and necessary. Feed on demand in the early weeks; routines can come later.
How do I know my baby is getting enough milk?
From around day 4–5, expect 6+ wet nappies a day and regular dirty ones. Most babies regain their birth weight by 2 weeks, monitored by your midwife and health visitor. A well-fed baby seems relaxed and sleepy afterwards.
Why are my nipples sore when breastfeeding?
Sore or cracked nipples are almost always caused by a poor latch, so get help with positioning as soon as possible. Lanolin cream after feeds and airing nipples can help. See your GP if pain is severe or there are signs of infection.
Can I keep breastfeeding with mastitis?
Yes — continuing to feed won't harm your baby. Rest, drink fluids and keep feeding. If you're not improving within 12–24 hours, see your GP as antibiotics may be needed.
Sources & further reading
- NHS — Breastfeeding guidance
- UNICEF UK Baby Friendly Initiative
- NCT — Breastfeeding support and advice
General information, not individual medical advice. Speak to your GP, midwife or health visitor about your baby’s needs.





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